Agriculture is the backbone of our nation’s economy. The farmer is the one who actually puts food on your plate and nourishes and sustains you. Since food is the best medicine, the farmer plays a major role in your healthand wellness. The traditional agricultural model that existed in our country for eras is today threatened by environmental and economic factors. To pioneer anevolution in this system so that features like sustainability, environment-safety and economic profitability are all revived in the existing farming framework, we have developed a “Vediculture” model which is a blend of traditional principles with modern efficacy.

The man behind the concept, Narendra Pawar

Narendra Pawar is a true son of the soil belonging to a humble farmer family. His belief in simple living but progressive thinking led him to start an initiative called “Weekly farmer’s market” in the cities of Mumbai and Pune.

This endeavour was welcomed by the urban consumers and provided 4100 farmer families with a stable income to sustain their families and an opportunity to connect directly with the consumers who would eat the food they had grown.

After five years of success, the weekly farmer’s market has forged a bridge between the farmer and the urban user. It has ensured that rural money was retained in the village itself. By being the successful architect of this “Farmer’s Market, Mr Pawar has assured that the farmer has a safety net of financial security to fallback on and that farming gets the cutting edge of marketing.



How did the idea of Vediculture Farms evolve?

The hard-hitting news clips of veggies and fruits being adulterated or injected with dyes to enhance their appearance make urban consumers long for the natural. Urban families living in the heart of cities often dream of owning their own agricultural land and growing crops in a natural and chemical-free manner.

Many of these families wish to invest theircarefully accumulated savings in a conveniently located farmhouse where they can escape every weekend to grow crops and can bring backa truckload of delicious, luscious veggies that will fulfil the needs of their family and satisfy their green thumb aspiration.

However, maintaining a farm while living and working in a city is nothing but an impractical pipe dream, once a week will slowly taper to once a year during vacation time only and you have to wake up to the harsh reality that cultivation requires expertise, investment, time and labour, all of which you lack.

Mr Narendra Pawar realised this lacuna and hence along with his team members decided to make the dream of urban buyers like you (of getting farm-fresh veggies without really owning a farm) a reality.

The farmer’s biggest need is capital for purchasing supplies and a consumer who will buy his produce at the right time at the right price. As an urban buyer, your biggest need is farm-fresh, chemical-free, seasonally- appropriate, nutrient-rich produce plucked at the right time delivered to your doorstep, grown by a reliable farmer.

Mr Narendra Pawar decided to mutually satisfy these two needs by providing both the farmer and You, the urban consumer with a common platform and amalgamating you both into an association called “Vediculture” Based on the Community supported farming model, Vediculture ensures that an association is formed between an urban buyer like you and the farmer who will grow what you eat and deliver it farm-fresh to your doorstep weekly.

How can Vediculture revolutionise agriculture?

Vediculture aims to amalgamate time-tested, traditional methods with modern-day scientific knowledge to create a sustainable, eco-friendly yet high-yielding and financially rewarding agricultural model through a symbiotic association between a farmer and an urban consumer.

We aim to revolutionize the agri-model by
  • 1. Providing nutrient-rich produce with optimal taste, smell and flavour.
  • 2. Growing crops in harmony with natural biological cycles.
  • 3. Restoring and maintaining the viability of the farm- the ecosystem.
  • 4. Reviving the natural fertility of the soil and safeguarding the purity of water resources.
  • 5. Using natural and eco-friendly pesticides, insecticides and fertilizers.
  • 6. Limiting the usage of heavy machinery
  • 7. Recycling agri-wastes as fertilizers to restore the bionetwork.
  • 8. Maintaining the sustainably of agriculture
  • 9. Limiting the use of non-renewable resources.
  • 10. Ensuring crop diversity and integration of animal husbandry with farming.
  • 11. Improving the economic viability and profitability of the farms.
  • 12. Providing the farmer with an optimal price for produce.
  • 13. Integrating the farmer in the mainstream.
  • 14. Retaining rural money where it belongs.